1
عمومی::
تعهد مشتری
Marketing 4.0 leverages machine-to-machine connectivity and artifi cial intelligence to improve marketing productivity while leveraging human-to-human connectivity to strengthen customer engagement.
The essence of Marketing 4.0 is to recognize the shifting roles of traditional and digital marketing in building customer engagement and advocacy.
Marketing 4.0 is a marketing approach that combines online and off line interaction between companies and customers, blends style with substance in building brands, and ultimately complements machine- to-machine connectivity with human-to-human touch to strengthen customer engagement.
This is true in some industries that have low customer engagement and a short purchase cycle (e.g.
But in industries with high customer engagement and a long purchase cycle, awareness is only the beginning of the job.
واژگان شبکه مترجمین ایران